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The Education Marketing Leader Podcast

Conversations with marketing leaders shaping the future of marketing.

Why Higher-Ed Marketers Trust This Podcast

The Education Marketing Leader Podcast delivers actionable insights from business leaders and vendor partner executives who are pioneering effective marketing strategies in the complex industry landscape.

Each episode unpacks practical strategies specifically designed for marketing, not generic advice that ignores the unique challenges of higher-ed institutions.

Unlike marketing podcasts that generate more noise than value, we focus on authentic stories and case studies that build genuine trust with your audience, creating relationships that transcend traditional marketing approaches.

Featured Episodes

Our most impactful conversations for marketers

1

Engaging University Presidents in Higher-Ed Marketing

Dr. Tim Collins, President of Walsh University, shares how presidents can shape effective marketing by leading with authenticity, reflection, and cultural awareness. From fighter pilot to higher-ed leader, his insights show why engaging presidents in marketing builds trust, aligns values, and drives institutional impact.

"Authenticity in communication builds trust and credibility."

2

Navigating the Higher Ed Vendor Maze

Kevin Renton, Principal at Electric Kite and Publisher at Volt Magazine, breaks down the shifting vendor landscape, consolidations, conflicts of interest, and red flags to watch. He shares how to evaluate agencies, MarTech, and emerging boutique consultancies to make smarter decisions and avoid costly mistakes.

"The demo means nothing if they can’t show real results."

3

Why Niche Content Is Your SEO Advantage in 2025

Mariah Tang, CMO at Stamats, explains why niche content is higher ed’s most powerful (and overlooked) growth strategy. From AI-driven search to case studies at UNM and Harper College, she shows how focused, student-centered content can drive visibility, relevance, and results without massive budgets.


"Generic content is invisible—focused content is what AI surfaces and students trust."

Join Our Growing Community

The Education Marketing Leader extends beyond just a podcast. We've cultivated a vibrant community of higher-ed marketing professionals dedicated to advancing the field.

Our Book Club has grown to over 150+ members who meet virtually to discuss the latest marketing insights, share experiences, and develop professional connections that transcend institutional boundaries.

Members gain exclusive access to supplemental resources, early episode releases, and direct Q&A opportunities with our most popular guests, creating a rich ecosystem for professional growth.

Elevate Your Organization's Voice

Want a Podcast for Your Company?

Leverage our expertise in marketing podcasting to develop your own distinctive voice in the higher-ed conversation.

Our Podcast Strategy & Production services help vendor partners create compelling audio content that resonates with your specific audience while positioning your organization as a thought leader.

We handle everything from concept development and guest curation to production and distribution, ensuring your podcast becomes an effective channel in your marketing mix.

Join the Conversation Today

Subscribe to the Education Marketing Leader Podcast and become part of a community that's redefining marketing excellence.

Apple Podcasts

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Spotify

Stream episodes directly through the world's most popular audio platform, with personalized recommendations.

YouTube

Watch full video episodes with additional visual content, guest presentations, and demonstrations.

LinkedIn

Connect with our professional network and join discussions about each episode with fellow marketers.

New episodes released every Wednesday. Never miss an insight.